Food Styling: The Art of Preparing Food for the Camera

Food Styling: The Art of Preparing Food for the Camera

Delores Custer
$79.00
Publication Date: May 3rd, 2010
Publisher:
Wiley
ISBN:
9780470080191
Pages:
416

Description

Food Styling is the first serious book on the subject of food styling for specific media: editorial, advertorial, public relations, marketing, advertising, packaging, and television and film production. It focuses on the development of skills and the techniques and equipment required to help chefs improve presentations and simply better market a product.

About the Author

DELORES CUSTER has been a freelance food stylist and culinary educator since 1978. Today she styles for magazines and cookbook publishers, and in print advertising, public relations, television, and feature films. She has taught courses in Professional Food Styling, Recipe Writing, and Food Demonstration Techniques for Television at New York University, The Culinary Institute of America, The Institute of Culinary Education, and culinary schools around the world. Her food clients include Kraft Foods, General Mills, Unilever, Campbell Soup Company, ConAgra, Nestlé, Häagen-Dazs(R), Red Lobster, Subway, Cuisinart, Bacardi, and Budweiser. Her website is delorescuster.com.