Green Giants: How Smart Companies Turn Sustainability Into Billion-Dollar Businesses

Green Giants: How Smart Companies Turn Sustainability Into Billion-Dollar Businesses

E. Williams
$27.95
Publication Date: August 19th, 2015
Publisher:
Amacom
ISBN:
9780814436134
Pages:
288

Description

What do Brazil's top beauty brand, America's second-fastest-growing restaurant chain, and the world's third bestselling car have in common--besides achieving enormous success with revenue in the tens of billions? They are doing it all while holding to their convictions of implementing sustainable principles that help consumers live better lives. But they aren't the only ones. Green Giants examines nine companies--including Chipotle, Toyota, Unilever, Tesla, General Electric, and more--who have established the blueprint for sustainable success that anyone can follow. Author Freya Williams, an early pioneer of the modern sustainable business movement, discovered six factors responsible for the overwhelming success of these nine socially responsible companies:

  • The Iconoclastic Leader
  • Disruptive Innovation
  • A Higher Purpose
  • Built In, Not Bolted On
  • Mainstream Appeal
  • New Behavioral Contract

Packed with eye-opening research, exclusive interviews, and enlightening examples, Green Giants serves as your blueprint for merging wild profitability with social responsibility.

About the Author

E. FREYA WILLIAMS advises organizations, including Coca Cola, Kraft, SAP, and the UN, on how to incorporate sustainability and social good into their brands. The co-founder of OgilvyEarth, she is now CEO of Futerra, North America, and also served as EVP of Business+Social Purpose at Edelman. Her expertise has been featured in Newsweek, The Financial Times, and on NPR.