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Handbook of Consumer Psychology (Marketing and Consumer Psychology)
Current price:
$119.95
This product is not returnable.
Publication Date: July 1st, 2027
Publisher:
Routledge
ISBN:
9781138124127
Pages:
1000
Description
The revision of this book contains an updated collection of chapters written by the world's leading researchers in the field of consumer psychology. The Handbook presents a comprehensive overview of latest developments and trends, and includes sections on social cognition, motivation, and social neuroscience, among others. It is appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.
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