International Business Economics: A European Perspective
Current price:
$100.00
Publication Date: July 1st, 2006
Publisher:
Red Globe Press
ISBN:
9781403942197
Pages:
416
Description
This book provides students with an understanding of the international business environment from a European perspective, but also within the broader context of how Europe and European business fit into the global economy. The text discusses changes taking place in the global economy and considers the challenges Europe is facing as the EU its businesses seek to maintain their position in an increasingly competitive world.