Seven Layers of Social Media Analytics: Mining Business Insights from Social Media Text, Actions, Networks, Hyperlinks, Apps, Search Engine, and Locat

About the Author

Dr. Gohar F. Khan is an educator, researcher, and consultant. His work on information technology use and social media has been published in several refereed journals, conference proceedings, and book chapters. He is also an Associate Editor of Journal of Contemporary Eastern Asia and founding Director of Center for Social Technologies.